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MRB-12417 - USA (Maryland) - Online Media Monitoring Service - Deadline June 19,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12417

Government Authority located in Maryland; USA based organization looking for expert vendors for Online Media Monitoring Service.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs to provide online media monitoring service that will capture feature stories related to travel to Maryland for leisure travel, recreational pursuits and participation in special events that appear online. Capture articles produced mentioning the business of tourism, of film making and of the arts in Maryland, as promoted via the activities, Capture all media mentions from U.S. and Canadian print, TV and radio websites that Mention the business of tourism, film, and arts, Feature travel to any destination within Maryland, Discuss film projects, Feature cultural activity in conjunction with travel, Pertain to Maryland’s tourism, film and the arts publications, programs and products, Capture the Maryland Department of Commerce business coverage, All articles must be assigned an advertising value and publication circulation for purposes of determining return on investment, Monthly reporting and analysis capabilities must be available via vendor website with user friendly software.
a. Storage and viewing of clips for one minimum of year after capture.
b. Listing of clips: Must include article title, media source type, date of publication, ad value, circulation, and media source location (city, state)
c. Software tools must allow for easy compiling and exporting of all clip information mentioned above onto compatible MS Excel or Google spreadsheets.
d. Monthly report summary in Google docs, MS Word or other MS Office software; total monthly media monitoring must be on website software or sent electronically.
e. Reports must include listing which includes media source, article title, date of publication and comparable ad value. (Information must be available and will be used for accounting and auditing purposes.)
- Media Database Services
1) In conjunction with clipping services, company must provide a searchable media database component.
2) Search function must be able to target media outlets by city, state, region, country, type of outlet (i.e. newspaper, magazine, trade publication, syndication, etc.), circulation, target audience and tourism, film and arts or commerce topics.
3) Searchable database should also include individual journalists, bloggers and social media influencers.
(2) The contract term will be for two years.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 19 June, 2019

Category : Marketing and Branding, Software, System and Application

Country : USA

State : Maryland

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