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MRB-12564 - USA (New Mexico) - Development of Tourism, Destination Branding and Key Marketing Messages Services - Deadline June 21,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12564

Government Authority located New Mexico; USA based organization looking for expert vendor for Development of Tourism, Destination Branding and Key Marketing Messages Services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide Development of Tourism, Destination Branding and Key Marketing Messages Services to provide marketing services related to development of a brand identity and coordination of tourism related efforts to stimulate tourism.
- develop a successful branding strategy to attract travelers and visitors with emphasis on increasing visitation to City businesses, entertainment venues, natural places, monuments, restaurants and hotels in turn increasing City tax revenue include the overall look of the marketing and branding as well as the creation of messages targeting key client types. Advertising, publications, and all other marketing aspects will be based on this branding strategy.
▪ Create overall theme, name and brand identity to pull together marketing for stakeholders and City.
▪ Develop brand identity statement.
▪ Develop key branding messages based on client type
▪ Create and implement consistent standards for design or ‘the look’ that supports brand clarity. This will include logo (existing), color and placement. Must be consistent with existing elements – Sunland Park Economic Development, etc.
▪ Websites
▪ Social Media
▪ Advertising
▪ Online
▪ Consumer
▪ Travel Trade
▪ Meetings/Conventions
▪ Billboard
▪ E-Newsletters
▪ Tradeshow Booth
▪ Meeting / Convention Bid Packets
▪ Promotional Items
▪ Official Publications: Visitor Guide, Meeting Planner Guide, Tour Planner, Sports Facility Guide, rack brochures, etc.
(2) All questions had been submitted no later than May 31, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 21 June, 2019

Question Answer Deadline : Friday, 31 May, 2019

Category : Marketing and Branding, Social Media, Internet Marketing and SEO, Travel Agency or Support Services, Web Design and Development

Country : USA

State : New Mexico

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