MRB-12667 - USA (Washington, DC) - Celebrity Relations Consultation Service - Deadline July 5,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12667

Non-Profit Organization located in Washington, DC; USA based organization looking for expert vendor for celebrity relations consultation service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide celebrity relations consultation service that will work with the senior manager, media relations and external engagement and other dedicated team members to create a celebrity relations strategy to meet agency’s goals for pre-event, event, and post-event celebrity involvement at A Time for Heroes 2019, as well as limited non-event celebrity engagement for 2019. - This will include leveraging current celebrity supporter relationships to build additional promotional opportunities, such as celebrity auctions, social media engagement or maximize other key promotional opportunities as appropriate.
1. Pre-event
- The consultant will work with dedicated agency team members to develop a targeted list and strategy to identify, contact, and confirm high-quality tv, film, sports, and music personalities, as well as appropriate social media influencers to attend, promote, and participate in the event.
- Activities include selecting confirmed celebrities to lend their name to event invitations and collateral and other promotion, as appropriate, to drive event visibility and attendance prior to the event.
- Additionally, the Consultant will help facilitate celebrity participation in day-of social media (including but not restricted to helping coordinate and conduct Instagram and Facebook Live interviews or red-carpet moments).
- Attending celebrities are also asked to participate by lending an hour of their time during the event to serve as the faces of the event’s sponsored activity areas including: sports, food, arts and crafts, and entertainment. Consultant will help to coordinate the matching and scheduling of celebrity participation at these areas.
- Working together with agency media staff and the event media relations consultant, the consultant will help to coordinate pre-event press interviews and other media opportunities that involve secured talent. The consultant will also provide regular progress reports on celebrity outreach and other engagement activities.
2. Day of Event
- On the day of the event, the consultant will manage celebrity arrivals and participation, assist with press line management (with support of media relations consultant), and guide celebrity participation at pre-scheduled activities within the event space, including the entertainment portion of the event.
- The consultant will also coordinate celebrity interview requests with agency and the media relations consultant, as well as provide support to agency staff for any on-site social media activities that involve celebrities.
3. Post-event
- The consultant will support post-event media and promotion opportunities with agency staff and the media relations consultant, including coordinating interviews, social media, and activities with special guests.
- The consultant will provide a post-event list of all attending guests and send thank you notes to each guest and his or her point of contact, copying and introducing relevant members of agency staff for relationship-building efforts.
- Consultant will also perform a one-time strategic post-event outreach to identify any celebrities who demonstrated interest in ongoing work or engagement with agency during the event or any part of the pre-event outreach. It is critical that a dedicated agency team member be involved in all post-event communication.
- Consultant will collaborate with agency staff to develop and implement realistic time-bound celebrity engagement opportunities outside of the event including through celebrity auctions, maximize other key promotional opportunities as appropriate.
(2) All questions must be submitted no later than June 21, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 5 July, 2019

Question Answer Deadline : Friday, 21 June, 2019

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : District of Columbia

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