SEO-0548 - USA (Massachusetts) - Marketing, Public or Media Relations and Social Media Campaign Services - Deadline October 25,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SEO-0548

Government authority located in Massachusetts, USA; based organization looking for expert vendor for marketing, public or media relations and social media campaign services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide marketing, public or media relations and social media campaign services to undertake a broad, multi-media public education campaign to educate the general public and specific target groups on substance use.
- develop and provide ongoing management and execution of Social Media Plan for
the contract period, to include: social media management, the creation of the master content calendar, creation and distribution of multimedia content to facilitate a rich, immersive experience on social media.
- develop a strategic Public Relations Plan to support the Social Media plan and campaign and execute the plan to gain earned media exposure.
- above-referenced plans by negotiating rates and placing ads with media outlets, creating
multimedia ads (including some copy writing) using existing brand look, and development of media plans and suggested budgets
- support and execution of various tactics such as editorials, op-ed development, media tours, media education, crisis communication planning, message development, promotion of fundraising and awareness events
- development, planning, marketing and execution of events in support of the campaign
- staffing for select events and will produce print, broadcast and online materials to for event marketing
- industry-standard metrics associated with the various marketing channels (print, radio, online, social media).
- create copy for press releases, media events, paid placements (print, online), newsletters, and other opportunities that may arise.
- As necessary, Contractor will provide web site design and update services to support the campaign, and will provide monthly management of any site or pages created.
(2) All questions must be submitted in writing no later than October 18, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 25 October, 2019

Question Answer Deadline : Friday, 18 October, 2019

Category : Social Media, Internet Marketing and SEO, Marketing and Branding, Web Design and Development

Country : USA

State : Massachusetts

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