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MRB-14231 - USA (Tennessee) - Marketing Campaign for Personnel Recruitment - Deadline October 31,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14231

Government Authority located in Tennessee; USA based organization looking for expert vendor for marketing campaign for personnel recruitment.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide marketing campaign for personnel recruitment, a comprehensive multimedia communications and marketing/branding campaign to increase recruiting for law enforcement officers,
- The firm shall create branding and design standards that include marketing and communications materials, a timeline for brand launch and implementation, and marketing strategies. Marketing strategies may include, but are not limited to: social media, radio, television, print, sponsorship, and other forms of promotion,
- Design a brand identity for the that can be easily and effectively utilized across multiple graphic identity applications and communicative mediums such as signs, letterhead, social media, marketing materials, websites, etc.,
- Create and provide a detailed strategy with timeline for the recommended scope and deliverables,
- Develop creative marketing elements that include design concepts, logos, messages, tagline, brand, and other products that uniquely represent,
- Develop graphic representations of the brand for use across all mediums including, but not limited to: business cards, billboards, newsletters, brochures, social media and other marketing materials,
- Develop an advertising plan to include, but not limited to, website, video production, and social media. The campaign shall utilize traditional media (billboards, television, print materials, etc.) and social media outlets,
- Provide professional photos (department image/branding) and videos (recruitment videos, commercials),
- As needed, for photo/video shooting at a mutually agreed upon time. Any video production shall be suitable for multiple social media platforms such as, but not limited to, YouTube, Facebook, Television, and Twitter,
- Conduct market research to determine the most effective messaging and advertising platforms and placements,
- Provide strategies for marketing to diverse candidates for employment,
- Provide online recruiting campaign to include Search Engine Optimization, Search Engine Marketing, YouTube Advertising, Gmail Email Campaign, Social Media Advertising
(2) All the questions must be submitted no later than October 24, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 31 October, 2019

Question Answer Deadline : Thursday, 24 October, 2019

Category : Marketing and Branding, HR Services, Social Media, Internet Marketing and SEO

Country : USA

State : Tennessee

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