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MRB-14271 - USA (California) - Comprehensive Marketing Services - Deadline October 31,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14271

Government Authority located California; USA based organization looking for expert vendor for Comprehensive Marketing Services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide Comprehensive Marketing Services to create an integrated, results-driven
marketing strategy and an implementation plan, focused on brand-building and engagement of job training and placement services available.
- conduct a general audience campaign using conventional mass media such as
billboards, TV, radio, print (where effective), digital ads, and social media-based advertising; and
- to conduct a campaign targeted to key learner sub groups
- A brand awareness campaign designed to introduce the brand to the residents and employers
- multi-channel growth marketing campaign optimized for targeted consumer acquisition at a low overall
● Development of a marketing strategy to establish brand awareness and visibility across the
state, and track the effectiveness of those efforts.
● Development of quarterly Objectives and Key Results (OKRs). Track the effectiveness of
marketing and communications campaigns using industry-standard metrics to measure and
improve year over year.
● Development of quarterly key narrative and messaging documents leveraging all available data.
● Development of research-based messages and creative executions that are simple, consistent,
credible, and audience-targeted.
○ Must include culturally-aware and language-specific targeting, careful of tone and approach toward target populations.
● Development of messages and collateral aimed at new learners and their future hiring
managers, with an eye toward scaling the online job training programs and associated
employment services post-launch.
● Conceive, execute and assist in managing marketing and communications campaigns targeting
traditionally underrepresented working poor communities, with an option for Spanish-language
media.
● Ability to manage cross-channel ad buys and make data-driven allocation decisions in near-real
time regarding the most effective use of resources that result in achievement of learner
acquisition campaign targets.
● lead generation strategies, with execution support, targeting California’s talent and hiring
managers and their senior executives, including industry events, direct marketing, and
sponsorships.
● Provide strategies for refreshing existing campaigns by offering new and contemporary
marketing approaches.
● Plan, design and produce collateral, print and digital, in support of the campaign on a deadline
driven basis
● Work on-site as needed to attend key meetings and meet with leadership team in the
management of the plan during the design, implementation, and execution of the project.
(2) All Questions must be submitted no later than October 22, 2019.
(3) A pre-submission information session via telephone conference will be held on October 23, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 31 October, 2019

Pre-proposal Conference Date : Wednesday, 23 October, 2019

Question Answer Deadline : Tuesday, 22 October, 2019

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : California

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