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DRA-1176 - USA (Cincinnati, Ohio) - RFI for Technical Evaluation and Market Assessment Support Services - Deadline January 9,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: DRA-1176

Government Authority located in Cincinnati, Ohio; USA based organization looking for expert vendor for technical evaluation and market assessment support services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

Vendor needs to provide technical evaluation and market assessment support services to the government authority located in Cincinnati, OH.
- Support services for the EPA’s WaterSense program and other water efficiency and resiliency efforts, including (1) WaterSense Technical Support, (2) WaterSense Program Support and Implementation, (3) WaterSense Marketing, Communications, and Promotional Support, (4)
Support for Water Management, Sustainability, and Resiliency Efforts and (5) Support for Office
of Water Education and Outreach Programs.
- Initial technical and market screening shall also be conducted on an ongoing basis. This screening should result in a macro-level understanding of the current state of water-efficient technology and
potential areas for specification development and other types of program intervention. Subsequent research should provide a detailed analysis of specific products, facilities/buildings, programs, systems, and practices proposed for inclusion in the WaterSense program.
- Strategic Marketing Support shall develop strategic marketing and communications plans for the program as a whole and for individual products, programs, practices, and systems. The plans should be targeted to reach all relevant stakeholders, such as manufacturers, retailers, the general public, state and local governments, and national organizations. The plans shall consider the strategic direction of the overall WaterSense program, program focus areas, short-term initiatives and long-term goals, effective marketing tactics, including social marketing, as well as any other areas deemed important to the success of the program. Strategic plans shall also include strategies and timelines for effectively reaching target audiences, ideas for targeted outreach, plans for interacting with the media, and strategies for effective internal communications.
- Branding activities include positioning, target market research, message development, communications materials mock-up and development, outreach materials, “look and feel” templates, memorandums of understanding between the EPA and outside organizations, etc. Maintaining the brand will require creativity both in terms of graphical presentation and reaching target audience(s). The contractor shall also provide brand monitoring services to record incidences of incorrect label or logo usage.
- Media outreach shall include identification of appropriate target publications (online, broadcast, print, and new media), development of effective pitches, and placement of articles, posts, and stories.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location

Expiry Date : Thursday, 9 January, 2020

Category : Data Research and Analytics, Marketing and Branding, Uncategorized

Country : USA

State : Ohio

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