MRB-14675 - USA (Illinois) - Branding Plan Services - Deadline December 20,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14675

Government Authority located in Illinois; USA based organization looking for expert vendor for branding plan services.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs to provide branding plan services for the development of a branding plan based on the existing brand logo shown below to unify community branding and marketing, including economic development marketing.
• Rebrand economic development marketing initiatives and collateral to unify with the community’s brand identity;
• Design and implement a wayfinding system of signage in Homer Glen; and,
• Other community communications and marketing applications.
(2) Project Goals and Objectives:
- The Consultant’s plan shall accomplish the following:
• Assist the village to transform its current branding efforts into a unified strategy that consistently and effectively communicates and accentuates the village’s authentic story.
• Establish uniform design standards for the village’s brand logo.
• Build community identity and awareness while meeting the needs of residents and visitors.
• Update the village’s economic development logo design to unify with the community’s brand identity and effectively communicate the Village’s unique character and opportunity to developers, real estate professionals and business recruitment prospects.
• Create an implementable gateway signage design plan that will project the unique character of Homer Glen.
• Recommend implementation strategies to maximize the effectiveness of the unifying branding effort.
(3) That will work primarily with the village’s economic development department director but also with a steering committee consisting of representatives of the village board, interdepartmental village staff and advisory committee members. in general, the project will include the following tasks:
Task 1: Kick-off meeting with village staff
Task 2: Consultant review and analysis of existing village branding efforts
Task 3: Project charrette with steering committee
• Review Consultant Analysis • Brainstorm brand unification ideas
Task 4: Design options development by consultant
• Minimum of 3 options for unifying brand design with examples of potential uses (such as signage; events; community marketing campaigns; economic development marketing; stationary; website; digital media, etc.)
• Open flexibility is given to create one new design option
• Base the other two design options on an update/refresh of the existing brand logo
Task 5: Design options review meeting with community and economic development committee
• CED committee feedback and recommendation of preferred option
Task 6: Design options review meeting with steering committee
• Steering committee feedback and selection of preferred option
Task 7: Gateway sign design options review meeting with steering committee
• Refined design for preferred brand logo
• Design options for gateway signs in three formats, including cost estimates:
• Western Monument Gateway Sign • Horizontal Format Gateway Sign • Vertical Format Gateway Sign
Task 8: Preliminary plan meeting with steering committee
• Draft standards for uniform use of brand logo
• Draft implementation strategies for brand unification
• Design drawings for implementation of selected gateway signs in three formats
Task 9: Plan refinement based on direction from steering committee
Task 10: Steering committee presentation
Task 11: Final Revisions
Task 12: Board of trustee’s presentation and adoption
Task 13: Final Report
- Implementation strategies to maximize the effectiveness of the unifying branding effort.
- Final branding art work must be delivered as vector, JPG and PNG files.
(4) All questions must be submitted no later than December 6, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 20 December, 2019

Question Answer Deadline : Friday, 6 December, 2019

Category : Marketing and Branding

Country : USA

State : Illinois

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