MRB-16529 - USA (Connecticut) - Municipal Brand Marketing Plan Services - Deadline June 12,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-16529

Government Authority located in Connecticut; USA based organization looking for expert vendor for municipal brand marketing plan services.

[A] Budget: looking For Proposal

[B] Scope of Service:

Vendor needs to provide municipal brand marketing plan services to fully develop the recently adopted municipal brand,
- Marketing professional, or marketing team, to provide a proposal including a plan, timeline with deliverables, and cost break-out for plan components,
- Evaluate organizational existing marketing, public relations and social media plans for identifying deficits in current use and proposing specific improvements,
- Develop a complete brand package including logo, color schemes, and layout options for digital & print marketing materials,
- Provide citizen engagement opportunities around the brand package described above,
- Consult closely with members of the branding implementation committee, economic development commission and their advisory staff members throughout the design and development process,
- Produce a final strategic document, including both the brand package and a robust and detailed plan for short-term and long-term implementation,
- Insight and approach to developing a strategic brand marketing plan,
- Aesthetic appeal of prior branding/marketing campaigns,
- Clarity and comprehensiveness of the proposed time line and phases and cost structure, etc.

[C] Eligibility:

Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[E] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Friday, 12 June, 2020

Category : Marketing and Branding

Country : USA

State : Connecticut

RFP Expired

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