MRB-23033 - USA (Louisiana) - Marketing and Advertising Agency Services - Deadline November 19,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-23033

Government Authority located in Louisiana; USA based organization looking for expert vendor for marketing and advertising agency services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide marketing and advertising agency services.
- Creative Services: marketing strategy and brand positioning, both nationally and internationally, to attract tourists to city with specific emphasis on increasing hotel occupancy; developing annual creative campaign(s) to include graphics, photography, video and copywriting for use in all VBR marketing following VBR'S brand standards guide; creating multiple market driven advertisements; creating an overall marketing strategy and brand positioning; conducting tourism market analysis; creating a research-based marketing plan with updates made as needed or warranted; deliver final working design files for all campaign components for VBR'S in-house graphic needs; providing pre-press work for all advertising placements.
- Media Service will oversee print media buys, placement and trafficking. if a separate proposer is selected for interactive media, print agency will coordinate with interactive agency to produce a comprehensive media plan; conducting tourism market research to identify appropriate media sources; developing overall media placement plan. must include appropriate cooperative opportunities from office of tourism, state travel promotions association and Brand USA; Placing media; Trafficking media; Account management to include negotiating rates, plans, status reports and detailed monthly billing including tear-sheets.
(2) All question must be submitted no later than November 1, 2021.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 19 November, 2021

Category : Marketing and Branding

Country : USA

State : Louisiana

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